Pierre's Elite Performance

Recognition

1M+ Instagram followersFormer CFL playerYouth speed training

Deliverables

Ecommerce strategySales page optimizationMembership portalEmail marketingBFCM strategyPricing strategySocial + email alignmentReferral program

The brief

Shea Pierre is a former CFL player, strength and conditioning coach, and founder of Pierre's Elite Performance — a youth speed training brand with over 1 million Instagram followers and a flagship program already in market.

When Shea brought me in, the business was running. What it needed was the revenue infrastructure to perform at the level the audience and product deserved — sharper sales pages, a membership product, a real email strategy, and the systems to hold it all together.

What I built

Email strategy + welcome flow

Introduced a lead magnet and built a 7-day welcome sequence that took welcome flow sales up 400%. Email now accounts for 30% of total attributed revenue.

Membership portal + subscription product

Identified the membership model as the missing recurring revenue layer — built the portal, positioned the product, set the pricing. 100+ paying members in the first few months.

BFCM + product launch strategy

Planned and executed campaigns coordinating offer structure, timing, email sequences, and social content so every channel amplified the same message.

Pricing strategy + customer value

Restructured pricing to increase the overall value of each unique customer — identifying upsell opportunities and bundling logic.

Social + email content alignment

Aligned the email calendar with Shea's social content strategy so both channels reinforced each other — same themes, launches, and campaigns running in parallel.

Sales page optimization + copywriting

Levelled up existing product pages with conversion-focused copy and layout written in Shea's voice.

The thinking

Walking into a business that is already running requires a different kind of thinking. The question is not what do we build — it is what is already here, what is missing, and what is the highest-leverage place to start.

For Pierre's Elite, the answer was email. A large warm audience that was not being nurtured effectively before the ask. The lead magnet and welcome flow were the most direct path to measurable improvement. The membership product was the other major strategic call — creating a recurring revenue floor underneath one-time product sales.

The outcome

400% increase in welcome flow sales after implementing a lead magnet and 7-day nurture sequence.

30% of total revenue now attributed to email — up from near zero.

100+ paying membership subscribers acquired within the first few months of the portal launch.

BFCM and product launches executed with fully coordinated email and social strategies.

A referral program live and generating warm leads through local business partnerships.

The product was ready. The audience was there. We built the system to match.