JUS by Oreya was at an inflection point — a newly reformulated product line, a growing customer base, and a brand moment that called for something worthy of it. A site featured alongside British Vogue and stocked at Well.ca deserved a digital home to match.
The priorities were clear: premium feel, frictionless experience, high conversion — and a site that could actively leverage the social momentum the brand had already built.
A brand at this stage needs more than a good-looking website. They need a site that works as hard as they do — one that takes a visitor who just discovered them and moves them confidently toward a purchase.
The social commerce sections were a deliberate strategic choice. When a brand has genuine community momentum on TikTok and Instagram, that content belongs on the product page. Pairing that with a cart experience designed to maximize order value during key promotional windows meant the site was actively driving revenue.
A full Shopify relaunch — live, polished, and worthy of a brand with Vogue-level press behind it.
Custom social commerce sections embedding real customer TikTok and Instagram content directly into the product page.
A custom cart built to display BFCM stacking discounts dynamically — designed to increase average order value.
A standardized, elevated product catalog ready to sit alongside premium retail partners.
End-to-end brand copy with a voice that matches where JUS by Oreya is headed.
