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Case study — Shopify relaunch

Giving JUS by Oreya a digital presence as elevated as its product

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Recognition
British VogueWell.caYorkville Village
Deliverables
Shopify relaunchCustom sectionsSocial commerceCustom cartBFCM strategyImage editingCopywriting
The brief

JUS by Oreya was at an inflection point — a newly reformulated product line, a growing customer base, and a brand moment that called for something worthy of it. A site featured alongside British Vogue and stocked at Well.ca deserved a digital home to match.

The priorities were clear: premium feel, frictionless experience, high conversion — and a site that could actively leverage the social momentum the brand had already built.

What I built
Social commerce — Reels + review sections
Custom-built product page sections pulling in real customer content from TikTok and Instagram — social proof embedded at the exact moment the purchase decision happens.
Custom cart with BFCM discount stacking
A cart that displayed stacking discounts dynamically — showing customers exactly how much more they would save by adding another item. Built to drive higher order values without friction.
Shopify theme + full customization
Rebuilt from the ground up with a theme chosen for both elevated aesthetics and conversion. Every detail dialled in to feel brand-right.
Custom coded sections
Where the theme ended, the build continued. Custom Shopify sections coded to spec — product story layouts, brand feature blocks, and collection page experiences.
Product image editing
Retouched and standardized the full product catalog — consistent lighting, clean presentation, and a visual standard that holds up alongside premium retailers.
Copywriting
Homepage, product descriptions, and brand messaging rewritten in Oreya's voice — clear, compelling, and conversion-focused throughout.
The thinking

A brand at this stage needs more than a good-looking website. They need a site that works as hard as they do — one that takes a visitor who just discovered them and moves them confidently toward a purchase.

The social commerce sections were a deliberate strategic choice. When a brand has genuine community momentum on TikTok and Instagram, that content belongs on the product page. Pairing that with a cart experience designed to maximize order value during key promotional windows meant the site was actively driving revenue.

Testimonial coming soon — reaching out this week.

The outcome

A full Shopify relaunch — live, polished, and worthy of a brand with Vogue-level press behind it.

Custom social commerce sections embedding real customer TikTok and Instagram content directly into the product page.

A custom cart built to display BFCM stacking discounts dynamically — designed to increase average order value.

A standardized, elevated product catalog ready to sit alongside premium retail partners.

End-to-end brand copy with a voice that matches where JUS by Oreya is headed.

Next project
KP Elite
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